Voca for real-estate agents — turn open-house taps into viewings, instantly.
In real estate, the agent who calls back first wins. Industry data: 78% of property leads pick the first responder. A paper card sits in a wallet for three days; a Voca tap opens a viewing slot in seconds and pings your CRM (Follow Up Boss, kvCORE, Pipedrive) before the lead has even left the porch.
The problem
- Open-house cards stack up in someone's pocket; by the time you follow up Tuesday, they've signed with the agent who called Saturday afternoon.
- Buyers, sellers, and renters all need different next steps — but your printed card sends everyone to the same generic agent profile.
- Manual lead entry into Follow Up Boss / kvCORE eats 20–40 minutes per event; multiply that across a busy weekend and you've lost a Saturday.
The workflow
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1
Tap at the open house
Visitor taps your card (or scans the QR on your Apple Wallet pass) — your profile loads in their browser, no app, no fumbling.
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2
They pick their intent
Intent chips: Buyer · Seller · Rental · Just looking. Each one reshapes the primary CTA so a buyer sees 'Book a viewing' while a seller sees 'WhatsApp me a photo of your place'.
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3
Booking or contact, in seconds
Buyer clicks → your Cal.com / Calendly opens with showing slots. Seller clicks → WhatsApp opens with a pre-written 'Tell me about your property' message.
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4
Your CRM gets a structured lead (Pro)
Every tap fires a webhook to Follow Up Boss, kvCORE, Pipedrive — name, intent, action taken, timestamp. Your team is notified before the prospect crosses the street.
Why it works
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Same-hour follow-up
Confirmed bookings or WhatsApp threads happen at the open house, not three days later.
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Right CTA per lead type
Buyers, sellers, renters each see the next step that matches their intent — no more wasted calls.
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Zero manual entry
Your CRM gets a structured lead row instantly; no more squinting at handwritten cards Monday morning.
Real-estate agent template
A copyable starting point. Edit anything in the dashboard.
| Name + role | Maya Chen · Listing Agent, Compass · DRE# 02012345 |
| Primary action | Book a viewing |
| Secondary | WhatsApp me · See my listings · Save vCard |
| Intent chips | Buyer · Seller · Rental · Just looking |
| Webhook | POST → followupboss.com/api/v1/people |
FAQ
Does it integrate with Follow Up Boss, kvCORE, or BoomTown?
All three accept inbound webhooks. Point Voca's webhook URL at your CRM's lead-import endpoint and every tap arrives as a structured lead — no Zapier needed.
Can I have a different card per listing?
Yes — Pro unlocks unlimited cards. Many agents keep one personal card and one per active listing, each with a different default CTA (e.g. 'Book a tour of 123 Maple St'). Swap the active card by re-programming the NFC chip in 30 seconds.
What about DRE / RECO / state license info?
Add your license number to your bio or as a dedicated field. Required disclosures (e.g. equal-housing) can sit in your card's footer text.
Will my open-house visitors need to install anything?
No. The NFC tap or QR scan opens your profile in their default browser. Adding to Apple Wallet is a one-tap option for them — useful for repeat visits.
Can I track which open houses my leads came from?
Yes (Pro). Use a different card per listing, or append `?event=<listing-id>` to the URL you program into the NFC chip. The tap event arrives at your CRM with that tag attached.
Related use cases
Same product, different playbook.
Ready to set yours up?
78% of leads pick whoever calls back first. Be that person.