Voca for events — badges that actually generate ROI.
Conferences are expensive. Sponsorships are expensive. Booths are expensive. The thing nobody measures is whether the actual on-the-floor handoffs translated into pipeline. Voca makes every badge tap into a measurable signal, and lets you bulk-provision cards for an entire team in one CSV upload.
The problem
- You sponsor a $40K booth, take 200 lead cards, and three months later nobody can attribute pipeline back to it.
- Speaker bios in the conference app go stale the moment someone changes title. Voca cards always show the current version.
- Different booth staff have different Calendly links — meeting routing is a mess.
The workflow
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1
Bulk provision
Upload a CSV with names + emails. Voca generates a card + Wallet pass for each team member, with the shared workspace branding pre-applied.
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2
Lanyard-ready Wallet pass
Every attendee's pass installs in Apple Wallet with QR on the back — staff don't need physical NFC cards if they don't want them.
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3
Live attribution
Each tap is attributed to the specific staff member's card AND to a workspace-level event tag — so you can roll up to 'taps from SaaStr 2026'.
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4
Post-event report
Pull the workspace dashboard 24h after the event closes — top performers, top intents, lead-to-meeting conversion rates, full export.
Why it works
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Proof of ROI
Map every dollar of sponsorship to specific leads + their downstream pipeline.
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Team consistency
Shared branding, shared CTA logic, shared webhook — every staff card is on-brand.
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Fewer printed cards
Wallet passes replace business cards entirely if you want — sustainability bonus + zero reprint cost.
Conference team template
A copyable starting point. Edit anything in the dashboard.
| Workspace | Acme · SaaStr 2026 |
| Per-rep cards | 10 cards bulk-provisioned |
| Shared branding | Accent #FF7A59 · Remove Voca logo |
| Shared webhook | POST → segment.io/track?event=booth_tap |
| Per-rep CTA | Each AE's own Calendly slot |
FAQ
How many cards can we provision at once?
Up to 500 in a single CSV. Above that, contact us and we'll batch it.
Do we need to buy physical NFC cards for everyone?
No — Apple Wallet passes work as the primary handoff for most teams. NFC cards are optional and you can order branded ones in 5 days.
Can we restrict editing so staff can't change the team CTA?
Yes — Owner sets the workspace branding and webhook; Members can only edit their own bio and Calendly URL. Viewers see analytics but can't edit.
How does billing work for short events?
Team Monthly is $9.99/seat/month. Provision the seats for the event month, then downgrade — no annual lock-in.
Related use cases
Same product, different playbook.
Ready to set yours up?
Make every badge a connection point — and measure it.